/* ─────────────────────────────────────────────────────────────
   Brand Marketian — article / long-read
   Flat editorial layout: hairline rules, one accent used sparingly,
   mono for labels and meta, a narrow reading measure. No filled
   callout boxes, no rounded "cards", no gradient blobs.
   ───────────────────────────────────────────────────────────── */

.bm-art-wrap{max-width:720px;margin:0 auto;padding:48px 24px 0}

.bm-crumb{font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:11.5px;letter-spacing:.04em;color:color-mix(in srgb,var(--color-text) 50%,transparent);margin:0 0 30px}
.bm-crumb a{color:inherit}
.bm-crumb a:hover{color:var(--color-accent-700)}
.bm-crumb span{margin:0 8px;opacity:.5}

.bm-art-hero{text-align:left}
.bm-art-hero .bm-eyebrow{display:inline-block;padding:0;background:none;border:0;border-radius:0;font-family:'IBM Plex Mono',ui-monospace,monospace;font-weight:500;font-size:11.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--color-accent-700)}
.bm-art-hero h1{font-family:var(--font-heading);font-weight:800;letter-spacing:-.025em;font-size:clamp(32px,4.6vw,50px);line-height:1.06;margin:14px 0 0;color:var(--color-text)}
.bm-art-hero .bm-dek{font-size:20px;line-height:1.55;margin:18px 0 0;color:color-mix(in srgb,var(--color-text) 68%,transparent)}

.bm-meta{display:flex;align-items:center;gap:12px;flex-wrap:wrap;font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:12px;letter-spacing:.02em;color:color-mix(in srgb,var(--color-text) 52%,transparent);margin:26px 0 0;padding:18px 0 0;border-top:1px solid var(--color-divider)}
.bm-meta .bm-author{display:flex;align-items:center;gap:9px;font-weight:500;color:var(--color-text)}
.bm-meta .bm-avatar{width:26px;height:26px;border-radius:50%;display:grid;place-items:center;background:var(--color-text);color:var(--color-bg);font-family:var(--font-heading);font-weight:800;font-size:11px}
.bm-meta .bm-dot{opacity:.4}

/* cover — a real photograph, framed, wider than the text measure, with a caption */
.bm-cover{max-width:920px;margin:40px auto 0;padding:0}
.bm-cover img{display:block;width:100%;height:auto;aspect-ratio:16/9;object-fit:cover;border:1px solid var(--color-divider);border-radius:10px}
.bm-cover figcaption{font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:12px;line-height:1.5;color:color-mix(in srgb,var(--color-text) 48%,transparent);margin:12px 2px 0}
/* legacy fallback if a post still uses the text-only cover */
.bm-cover .bm-cover-tag{font-family:var(--font-heading);font-weight:800;font-size:clamp(24px,4vw,40px);color:color-mix(in srgb,var(--color-text) 80%,transparent);padding:48px 24px;text-align:center}

/* body */
.bm-article{max-width:680px;margin:0 auto;padding:44px 24px 10px}
.bm-article > p{font-size:18.5px;line-height:1.75;margin:0 0 26px;color:var(--color-text)}
.bm-article > ul,.bm-article > ol{font-size:18.5px;line-height:1.7;margin:0 0 26px;padding-left:24px;color:var(--color-text)}
.bm-article > ul li,.bm-article > ol li{margin:0 0 10px}
.bm-article > ul li::marker,.bm-article > ol li::marker{color:color-mix(in srgb,var(--color-text) 40%,transparent)}
.bm-article h2{font-family:var(--font-heading);font-weight:800;letter-spacing:-.02em;font-size:26px;line-height:1.2;margin:52px 0 16px;padding:18px 0 0;border-top:1px solid var(--color-divider);color:var(--color-text)}
.bm-article h3{font-family:var(--font-heading);font-weight:700;font-size:20px;margin:36px 0 10px;color:var(--color-text)}
.bm-article a{color:var(--color-accent-700);text-decoration:underline;text-underline-offset:2px;text-decoration-thickness:1px}
.bm-article a:hover{color:var(--color-accent-600)}
.bm-article strong{font-weight:700}
.bm-article em{font-style:italic}
.bm-article hr{border:0;border-top:1px solid var(--color-divider);margin:44px 0}

/* key takeaways — flat, ruled, no fill, no rounded box */
.bm-kbox{margin:6px 0 40px;padding:22px 0 4px;border-top:2px solid var(--color-text);border-bottom:1px solid var(--color-divider)}
.bm-kbox h4{margin:0 0 14px;font-family:'IBM Plex Mono',ui-monospace,monospace;font-weight:500;font-size:11.5px;letter-spacing:.16em;text-transform:uppercase;color:color-mix(in srgb,var(--color-text) 55%,transparent)}
.bm-kbox ul{margin:0;padding:0;list-style:none}
.bm-kbox li{position:relative;margin:0 0 14px;padding-left:26px;font-size:16px;line-height:1.55;color:var(--color-text)}
.bm-kbox li::before{content:"";position:absolute;left:0;top:.62em;width:12px;height:1px;background:var(--color-accent)}
.bm-kbox li:last-child{margin-bottom:16px}

/* pull quote — large heading type, thin accent rule above */
.bm-pull{font-family:var(--font-heading);font-weight:800;letter-spacing:-.02em;font-size:clamp(23px,3.2vw,30px);line-height:1.3;color:var(--color-text);margin:44px 0;padding:20px 0 0;border-top:2px solid var(--color-accent)}

/* editorial aside — ruled top and bottom, no fill */
.bm-callout{margin:34px 0;padding:24px 0;border-top:1px solid var(--color-divider);border-bottom:1px solid var(--color-divider)}
.bm-callout h4{margin:0 0 10px;font-family:'IBM Plex Mono',ui-monospace,monospace;font-weight:500;font-size:11.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--color-accent-700)}
.bm-callout p{margin:0;font-size:16.5px;line-height:1.65;color:var(--color-text)}

/* optional data table */
.bm-table-wrap{overflow-x:auto;margin:30px 0}
.bm-table{width:100%;border-collapse:collapse;font-size:15px;min-width:460px}
.bm-table th,.bm-table td{text-align:left;padding:12px 14px;border-bottom:1px solid var(--color-divider)}
.bm-table th{font-family:'IBM Plex Mono',ui-monospace,monospace;font-weight:500;font-size:11.5px;letter-spacing:.06em;text-transform:uppercase;color:color-mix(in srgb,var(--color-text) 60%,transparent)}
.bm-table tr:last-child td{border-bottom:0}
.bm-table td:first-child{font-weight:600}

/* end CTA — one flat ink band, left aligned */
.bm-cta{max-width:680px;margin:56px auto 0;background:var(--color-text);color:var(--color-bg);border-radius:4px;padding:34px 32px}
.bm-cta h3{font-family:var(--font-heading);font-weight:800;font-size:24px;line-height:1.15;margin:0 0 8px;color:var(--color-bg)}
.bm-cta p{margin:0 0 18px;font-size:15.5px;line-height:1.55;color:color-mix(in srgb,var(--color-bg) 72%,transparent);max-width:52ch}
.bm-cta .btn-primary{text-decoration:none}

/* keep reading — a ruled list, not cards */
.bm-related{max-width:680px;margin:64px auto 0;padding:0 24px}
.bm-related h3{font-family:'IBM Plex Mono',ui-monospace,monospace;font-weight:500;font-size:11.5px;letter-spacing:.16em;text-transform:uppercase;color:color-mix(in srgb,var(--color-text) 55%,transparent);margin:0;padding:0 0 16px;border-bottom:1px solid var(--color-divider)}
.bm-related-grid{display:block}
.bm-rel-card{display:block;text-decoration:none;color:inherit;background:none;border:0;border-bottom:1px solid var(--color-divider);border-radius:0;padding:20px 0;transition:none}
.bm-rel-card:hover{transform:none;box-shadow:none}
.bm-rel-card .bm-rel-tag{font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:11px;font-weight:500;letter-spacing:.14em;text-transform:uppercase;color:var(--color-accent-700)}
.bm-rel-card h4{font-family:var(--font-heading);font-weight:800;letter-spacing:-.01em;font-size:19px;line-height:1.25;margin:8px 0 6px;color:var(--color-text)}
.bm-rel-card:hover h4{text-decoration:underline;text-underline-offset:3px;text-decoration-thickness:2px;text-decoration-color:var(--color-accent)}
.bm-rel-card p{font-size:14px;line-height:1.5;margin:0;color:color-mix(in srgb,var(--color-text) 60%,transparent)}

@media (max-width:760px){
  .bm-art-wrap{padding:32px 20px 0}
  .bm-art-hero .bm-dek{font-size:17px}
  .bm-cover{margin-top:28px}
  .bm-cover img{border-radius:8px}
  .bm-article{padding:32px 20px 10px}
  .bm-article > p,.bm-article > ul,.bm-article > ol{font-size:17px}
  .bm-article h2{font-size:22px}
  .bm-related,.bm-cta{padding-left:20px;padding-right:20px}
  .bm-cta{padding:26px 22px}
}