Brand Marketian
B2B lead generation agency in India
Pipeline your sales team believes in. We build demand with search and content, capture it with intent campaigns, and report to closed deals, not to form fills.
B2B marketing is judged by one question from the sales team: are these leads any good? Long cycles, several decision makers and high deal values mean a cheap lead that never converts is worse than no lead at all.
So we build B2B lead generation backwards from the sale: who signs, what they need to believe, and which signals show a lead is worth a salesperson's time.
Build pipeline, not just leads
We agree the definition of a qualified lead with your sales team in week one, then optimise campaigns towards that definition. Reports show pipeline and closed deals by source, so you can see which channels produce revenue rather than just activity.
Google intent campaigns
Search campaigns that reach buyers actively looking for your product or service, with tight keyword control and landing pages matched to each intent. For most B2B businesses this is the fastest source of qualified demand.
LinkedIn demand generation
LinkedIn campaigns targeted by job title, company size and industry, paired with founder-led content and case studies that build credibility before a sales conversation starts.
Landing pages and lead qualification
Offer, landing page, form, WhatsApp follow-up and handoff to your sales system, built as one system. Forms ask the questions your sales team needs, so unqualified leads are filtered out before anyone picks up the phone.
Lead scoring and CRM routing
Leads are scored and routed straight into your CRM, whether that is HubSpot or a shared sheet, with source data attached. Sales sees where each lead came from, and marketing sees what happened to it.
Sales enablement
Case studies, pitch material and follow-up sequences that help your team close. SEO content clusters are mapped to revenue pages, so organic search keeps adding pipeline over time.
B2B results
Divine Home India · home décor, Delhi
A Delhi décor label needed a working B2B sales pipeline from zero, in three months, with no existing brand presence. We built the brand from scratch and pointed every conversation at closing wholesale and direct-buyer deals. The result was a ₹30L B2B deal closed within three months, with an ₹80L pipeline targeted by Diwali.
First Fiddle · paid ads and funnels
A paid-ads and funnel system built from zero for a franchise consulting business has generated a ₹100Cr+ pipeline for this single client.
How the first 90 days run
- Weeks 1–2 · Audit and setupAccount access, tracking, a competitor teardown and a 90-day roadmap you sign off on.
- Weeks 3–6 · Build and launchFirst creative batch live, campaigns structured, funnels and forms wired end to end.
- Ongoing · Scale and reportWeekly optimisation, monthly reporting, and a clear plan for the next quarter.
B2B lead generation pricing
Lead generation, with Meta and Google Ads, landing pages, lead forms and WhatsApp follow-up, is part of our Growth plan at ₹49,999 a month. Full B2B programmes with SEO, LinkedIn, email automation and website management sit in Dominate at ₹89,999. Prices exclude 18% GST, ad spend is billed separately, and plans run month to month. Compare every plan.
Questions we get asked
Do you run LinkedIn ads?
Yes, where your buyers are on LinkedIn and your deal values support its costs. For many Indian B2B businesses, Google search brings cheaper qualified demand, so we test both.
Can you integrate with our CRM?
Yes. We route leads into HubSpot, other CRMs or a shared sheet, with source tracking attached.
How do you define a qualified lead?
Together with your sales team in week one, based on the criteria they use to decide whether to follow up, such as company size, role, budget or location.
Do you work with offline or field sales teams?
Yes. The Divine Home India pipeline was built for offline deals. We connect marketing to however your team actually sells.
Want leads your sales team calls back?
Book a free audit. We will review your funnel from ad to CRM and show you where qualified leads are being lost.
Book a free audit →