Brand Marketian
Performance marketing agency in India
Meta, Google and YouTube campaigns built to make money back. Every rupee is tracked to a lead or a sale, and reviewed every week against your cost per lead and return on ad spend.
Most ad accounts we audit are not short of budget. They are short of a clear number. Spend is spread across campaigns nobody has touched in weeks, tracking broke two website updates ago, and the monthly report is full of reach and clicks rather than enquiries and revenue.
Our performance marketing work starts from the other end. We agree what a qualified lead or a profitable order looks like for your business, wire tracking so every one is counted, and then run Meta, Google and YouTube against that single number.
Performance marketing built around business outcomes
Paid media only works when the ad, the landing page, the form and the follow-up are built as one system. We own all four, which is why we can be held to cost per qualified lead rather than cost per click.
Meta ads management
Facebook and Instagram campaigns for lead generation and sales: Lead Ads with qualifying questions, catalogue and dynamic product ads for D2C, and retargeting that reaches people who visited but did not buy. Six new creative sets a month are A/B tested on the Growth plan, so the account never runs on tired ads.
Google Ads and search campaigns
Search campaigns that capture people already looking for what you sell, Performance Max where it earns its place, and negative keyword hygiene that stops budget leaking into irrelevant searches. For local businesses we connect Google Ads with your Google Business Profile so calls and direction requests are counted too.
YouTube and video campaigns
Short video cutdowns from the same shoot that feeds your Reels, used for reach at the top of the funnel and retargeting further down. We report video on what it does to search volume and conversion rates, not on views alone.
Creative testing and landing page CRO
We regularly find a large part of a cost-per-lead problem sitting after the click: an eight-field form, a page that loads slowly on 4G, or an instant form with no qualifying question. Landing pages and lead forms are included in the Growth plan, and we test them as seriously as the ads.
Retargeting and full-funnel campaigns
Cold audiences see proof and a clear offer. Warm audiences see objection-handling and urgency. Leads get a WhatsApp follow-up within minutes rather than a call back tomorrow. Here is how we set up WhatsApp follow-up that people do not mute.
How we track CPL, CAC, ROAS and qualified leads
In week one we define a qualified lead with you and set up conversion tracking through Google Analytics 4, Google Tag Manager and the Meta pixel and Conversions API. From then on, every report leads with cost per qualified lead or return on ad spend. For lead businesses we connect your CRM or sales sheet, so campaigns are judged on leads your team actually calls back.
If you want to know whether your current numbers are healthy, our 2026 cost-per-lead benchmarks for India break typical ranges down by category.
Performance marketing results
Sri Sai Convention Hall · wedding and function hall
The hall needed enquiries, not awareness, and every lead had to be tracked back to the rupee spent. We ran Google Ads and Meta Lead Ads side by side and optimised only for cost per lead across both. The result was 736 leads in total, with a ₹13.04 cost per lead on Meta against ₹683.72 on Google, a 52× efficiency gap that decided where the next rupee went.
First Fiddle · paid ads and funnels
We built a paid-ads and funnel system from zero for a franchise consulting business, which has since generated a ₹100Cr+ pipeline for this single client.
We also run performance ads for fashion D2C brand Libas. Every figure above comes from the real ad accounts shown on our Work page.
How the first 90 days run
- Weeks 1–2 · Audit and setupAccount access, tracking, a competitor teardown and a 90-day roadmap you sign off on.
- Weeks 3–6 · Build and launchFirst creative batch live, campaigns structured, funnels and forms wired end to end.
- Ongoing · Scale and reportWeekly optimisation, monthly reporting, and a clear plan for the next quarter.
Performance marketing pricing
Meta and Google Ads management is part of our Growth plan at ₹49,999 a month. That includes six ad creative sets and copy a month, landing pages and lead forms, WhatsApp lead follow-up setup and up to ₹1L a month of ad budget managed. Google, YouTube and programmatic at larger budgets sit in Dominate at ₹89,999 a month. Prices exclude 18% GST, ad spend is billed separately, and plans run month to month. Compare every plan.
Questions we get asked
Do you manage both Meta Ads and Google Ads?
Yes. Most accounts run both, because each reaches buyers at a different moment. We report them against the same cost-per-lead or ROAS target so budget can move to whichever is working.
Who owns the ad accounts?
You do. Ad accounts sit in your business name and you keep full access. There is no lock-in, and plans run month to month with 30 days' notice.
How fast do campaigns go live?
Tracking and account structure are done in week one. First campaigns are usually live inside 10 working days.
What ad budget do I need?
It depends on your category and your target cost per lead. The Growth plan covers management of up to ₹1L a month of spend. This guide breaks down spend by business stage.
What counts as a qualified lead?
We define it with you in week one, for example a genuine enquiry with a working phone number in your service area, and report against that rather than raw form fills.
Want a second opinion on your ad account?
Book a free audit. We will benchmark your live campaigns and show you the fastest win, with no pitch and no pressure.
Book a free audit →